Pinoy product Instayum Mushroom Chips wins bronze at SIAL Middle East 2018 Innovation Contest

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The Philippines has another reason to celebrate before the year ends as Salon International de l’alimentation or SIAL Middle East 2018 has named Instayum Mushroom Chips as the bronze awardee for the SIAL Innovation Contest!

Appetissant Food Corporation, one of the subsidiaries of JNRM Corporation in the Philippines and the creators of “Instayum”, was part of the delegation from the Philippines’ Department of Agriculture for SIAL Middle East 2018 together with nine other Filipino food companies.

JNRM Group of Companies Chief Operating Officer Nerissa C. Larrobis who is also the daughter of its founder/owner, shared that her dad once envisioned to simply assist farmers to promote, repackage, and sell their products to the market. “Dad ko po kasi, he had a vision of helping a lot of farmers so he started this business with only a capital of Php 800, 38 years ago sa Manila,” said Larrobis.

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